Monthly Archives: September 2011

Green PR Fail: Solyndra Solar Takes the Fifth with Social Media, Repercussions May Be Devastating

madmen pr fail small

In the wake of the debacle known as Solyndra Solar, it is more clear than ever that cleantech companies need a green PR crisis management plan that includes social media. Just like its executives refused comment in court, Solyndra Solar has gone dark on social media. The resulting free-for-all on Solyndra Solar’s abandoned Facebook company
Read more …

Posted in Industry Case Studies, Social Media, Solar Energy | Tagged , , , , | 1 Comment

Why Third Party iFrame Apps Have Revolutionized B2C Facebook Marketing

Learn to use iframe apps and you will benefit from a higher social media ROI

iframe apps (AKA Tabs) are to Facebook what mobile phone apps are to handheld devices such as the iPhone: The phone’s operating system provides basic functionality, but to really take advantage of the device’s power, “there’s an app for that”. To experienced social media marketers, a Facebook Company Page is now little more than a
Read more …

Posted in Social Media | Tagged , | Leave a comment