In the wake of the debacle known as Solyndra Solar, it is more clear than ever that cleantech companies need a green PR crisis management plan that includes social media. Just like its executives refused comment in court, Solyndra Solar has gone dark on social media. The resulting free-for-all on Solyndra Solar’s abandoned Facebook company
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Yep, you read that right. 50%! Greg Adams, Mitsubishi’s Vice President of marketing and product planning (and a man who clearly sees the future or marketing, I might add), told Automotive News that more than half of the Mitsubishi i’s advertising budget will goes towards social media and digital ads. Normally, it spends 15% of its marketing budget
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Anyone who still doubts the relevance of social media marketing, including for cleantech companies–who is still not convinced that it should be placed front and center in the online marketer’s toolbox–should look no farther than Smart Canada’s “Electric Drive Giveaway” sweepstakes. The sweepstakes is part of the Smart Plugged In Tour, which is basically a
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We don’t mean to be mean, but sometimes a strong critique is the best way to turn a mistake into a teachable moment. Here is a step-by-step breakdown of how a well-meaning Facebook community manager failed to deliver good customer service, and paid a price. Step 1: Open up a Facebook discussion about quality assurance
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I often cite Nissan as an example of best practices for using social media to market electric cars. But social media is a tricky business–especially when it comes to EVs–and even the best of us make mistakes. Today the Wall Street Journal published a mostly supportive blog about the recently unveiled Nissan LEAF NISMO RC
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70% of all Facebook activity revolves around images, and this figure moves up to 100% on Pinterest and Instagram. Promotional messages surrounded by social content, such as likes, shares, and comments from people you know, have a 4X greater recall rate. And with crossposting, hashtagging, geotagging, and photo tagging, it’s easy to get hundreds or
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Yes, TEN iPads, and 4G LTE no less! CleanTech Media Solutions has partnered with Plug In America, the Sierra Club and the Electric Auto Association to produce what could be the most innovative Facebook promotion that has ever taken place in the renewable energy space. Read on to learn why. Ah, but these Facebook iPad
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