70% of all Facebook activity revolves around images, and this figure moves up to 100% on Pinterest and Instagram. Promotional messages surrounded by social content, such as likes, shares, and comments from people you know, have a 4X greater recall rate. And with crossposting, hashtagging, geotagging, and photo tagging, it’s easy to get hundreds or
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Yes, TEN iPads, and 4G LTE no less! CleanTech Media Solutions has partnered with Plug In America, the Sierra Club and the Electric Auto Association to produce what could be the most innovative Facebook promotion that has ever taken place in the renewable energy space. Read on to learn why. Ah, but these Facebook iPad
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Better Place is one of the most high profile organizations in the electric car space, so we were delighted to have Michael Granoff, the company’s Head of Oil Independence Policies, as our special guest on a recent #EVChat. Mr. Granoff offered the participants of #EVChat some very interesting insights into the work of Better Place including about
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We were delighted to have Martin Thomsen of Easy E-Car as our first special guest on #EVChat. Martin is also founder and head of technology at Clear Drive, where he is responsible for the car share and electric taxi program. Predictably, the discussion that ensued related primarily to comparing the various electric cars that Martin has
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One of the most distinguishing characteristics of #EVChat is its international perspective. Our participants hail from various countries across continents. This makes #EVChat unique, and facilitates conclusions with may have greater depth and wisdom than if discussions were geographically limited. By the way, as a reminder to readers: these blog posts summarize just a few
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It’s a fact: battery swapping technology will only spread around the globe if batteries become standardized, including by size, shape and weight — just like with regular “AA batteries”, where there are many different producers but all batteries work on any device. There are many ongoing questions about battery swapping for automotive applications. On last
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Electric cars are all well and good….but are they really as green as we think? Where does the power that drives them come from, and how does this electricity’s origin affect the environmental impact of EVs? And, what options are available to consumers across the globe who want to go green with electricity? This was
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Yep, you read that right. 50%! Greg Adams, Mitsubishi’s Vice President of marketing and product planning (and a man who clearly sees the future or marketing, I might add), told Automotive News that more than half of the Mitsubishi i’s advertising budget will goes towards social media and digital ads. Normally, it spends 15% of its marketing budget
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Introducing #EVChat, a real-time, twitter-based weekly conversation about electric cars! Last monday we discussed The Perfect EV on #EVChat. The conversation was full of controversy due to the differing needs of various chat members. Some were looking for the perfect european city car, others for a family car, and the others still were in search of
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Anyone who still doubts the relevance of social media marketing, including for cleantech companies–who is still not convinced that it should be placed front and center in the online marketer’s toolbox–should look no farther than Smart Canada’s “Electric Drive Giveaway” sweepstakes. The sweepstakes is part of the Smart Plugged In Tour, which is basically a
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70% of all Facebook activity revolves around images, and this figure moves up to 100% on Pinterest and Instagram. Promotional messages surrounded by social content, such as likes, shares, and comments from people you know, have a 4X greater recall rate. And with crossposting, hashtagging, geotagging, and photo tagging, it’s easy to get hundreds or
Read more …
Yes, TEN iPads, and 4G LTE no less! CleanTech Media Solutions has partnered with Plug In America, the Sierra Club and the Electric Auto Association to produce what could be the most innovative Facebook promotion that has ever taken place in the renewable energy space. Read on to learn why. Ah, but these Facebook iPad
Read more …
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