Internationalization strategy should include a social media game plan for nearly all B2C companies, and for many B2B companies. Cleantech companies looking to expand into new international markets can leverage social media, including Facebook, twitter, YouTube and blogs, to build their brands and reach new customers.
As part of their strategy, businesses may also want to consider building online communities that cater to consumers whose primary language is not English because although English may be the international language of choice, many important social media conversations occur in local languages.
Building social media platforms in multiple languages as part of internationalization is advantageous because strategy can be easily adapted to meet local market conditions. The alternative benefits of cleantech are universal, but have varying degrees of importance from one country to the next (and within each country). Social media is one of the most effective ways to identify and address these differences, so in many cases it is a critical part of an entering new markets. If organizations internationalizing have social networks that exist only in English, conversations and messaging may become diluted and product appeal will not be effectively conveyed to consumers. If a social media activity stream is packed with multiple languages, consumers will eventually tune out the content feed since many messages will have little or no meaning to them.
Internationalize with social media
To help your company internationalize, we can create new content for social media platforms in English, Spanish, and French, and we can translate existing content in most foreign languages into English, Spanish and French. For companies launching foreign language versions of their websites, we can provide translated content that is optimized for search. Our full suite of social media services can be applied.
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