Social Media Audits are the starting point for any new social media marketing initiative..
Social Media Audits are a great starting point for any new social media marketing initiative, and you can benefit from conducting one whether you’re a novice or a pro. Whether or not your organization is currently using social media via a blog, Facebook, twitter, LinkedIn, and YouTube, it all begins here with a free consultation and/or help conducting a social media audit. If your organization is already using social media, and looking to conduct a social media audit, we will evaluate its strategy and address some or all of the following key points described below in the Social Media Audit section.
If your organization is not using social media, we will conduct a complimentary social media audit for you and provide a consultation that will help you to better understand the risks, benefits and opportunities involved with engaging in — and avoiding – social media marketing. We will direct you towards free internal and external resources that will help get you make even more progress in conducting your social media audit, and get started with a social media marketing campaign. One of the cornerstones of social media marketing is building goodwill with customers by providing them with valuable information at no cost to them. We lead by example.
How to Conduct a Social Media Audit
When we conduct a formal social media audit, we evaluate your current social media marketing practices based on metrics related to Strategy, Content, Communication and Integration:
Strategy
Your organization should:
- Have a social media roadmap with clearly defined goals and objectives
- Build social media relationships with strategic partners
- Make good use of social network tools available to marketers
- Utilize metrics to track growth
- Make sure that social media buzz peaks at appropriate times
- Have social media contingency plans in place
- Constantly evaluate, refine and improve upon strategy
- Conduct social media audits on an ongoing basis
Content
Your organization should:
- Use blogs as a strategic command center for content
- Strategically integrate content that will move products quickly across the technology adoption curve
- Have a messaging strategy that accounts for the unique attitudes and behaviors of consumers in current and future target markets
- Use strategic partners to refine messaging at the local and regional levels
Communication
Your organization should:
- Communicate with the appropriate frequency and volume
- Track and respond to what your strategic partners – and your competitors – are saying about your company
- Have an ongoing “listening” campaign that uses search functions and sites such as socialmention.com
- Engage consumers in a dialogue, rather than just talk “at them”
Integration
Your organization should:
- Have effective social media communication channels across marketing, PR and customer service departments
- Use social media dashboards to work smarter
- Send quantitative and qualitative market research reports to upper management
- Have a Rules of Engagement policy on social media that pertains to all employees
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