Experienced social media marketers and cleantech PR professionals know that consumers and businesses are motivated to purchase EVs – and arguably most types of cleantech – by a spectrum of benefits related to the environment, the economy, energy security, cost savings, innovative technologies, and image. However, while most prospective consumers can appreciate these alternative benefits,
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EV marketers in the US like to speak about the “alternative benefits” of electric cars, meaning that consumers will value EVs for different reasons. These reasons include energy security, reduced CO2 emissions, no more trips to the gas station, cool tech, and perhaps TCO savings and other economic benefits. Most consumers can see the value
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70% of all Facebook activity revolves around images, and this figure moves up to 100% on Pinterest and Instagram. Promotional messages surrounded by social content, such as likes, shares, and comments from people you know, have a 4X greater recall rate. And with crossposting, hashtagging, geotagging, and photo tagging, it’s easy to get hundreds or
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Yes, TEN iPads, and 4G LTE no less! CleanTech Media Solutions has partnered with Plug In America, the Sierra Club and the Electric Auto Association to produce what could be the most innovative Facebook promotion that has ever taken place in the renewable energy space. Read on to learn why. Ah, but these Facebook iPad
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