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Automotive Times They Are a Changin’: 50% of Mitsubishi’s EV Marketing Budget Goes to Social Media

Mitsubishi i Facebook copy

Yep, you read that right. 50%! Greg Adams, Mitsubishi’s Vice President of marketing and product planning (and a man who clearly sees the future or marketing, I might add), told Automotive News that more than half of the Mitsubishi i’s advertising budget will goes towards social media and digital ads. Normally, it spends 15% of its marketing budget
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Posted in Electric Vehicles, Industry Case Studies, Social Media | Also tagged , , | Leave a comment