In the wake of the debacle known as Solyndra Solar, it is more clear than ever that cleantech companies need a green PR crisis management plan that includes social media. Just like its executives refused comment in court, Solyndra Solar has gone dark on social media. The resulting free-for-all on Solyndra Solar’s abandoned Facebook company
Read more …
Experienced social media marketers and cleantech PR professionals know that consumers and businesses are motivated to purchase EVs – and arguably most types of cleantech – by a spectrum of benefits related to the environment, the economy, energy security, cost savings, innovative technologies, and image. However, while most prospective consumers can appreciate these alternative benefits,
Read more …
